Cristian Bărbulescu is a dedicated and loyal Cocorico chicken meat fan, since the last 15 years, when he joined AAylex ONE company. His course has developed continuously, starting as CFO of the Group, Deputy CEO and continuing as of today, as Member of the Board of Directors and, CEO of the Group.
Under his role, Cristian has taken the company’s principles and promises for quality, innovation, performance, and corporate responsibility at the highest level of commitment, integrating the sustainability objectives into the company’s strategic priorities. Managing a Group of more than 2400 employees, he knows how to create an environment where innovation can thrive, and success can be achieved.
Resilient, bold, brave, and visionary, during his path within the company, Cristian overseed major innovations, developing the company’s medium and long-term strategy, achieving the Group business model transformation, through consolidation and integration, and constantly driving revenue/sales and increasing market shares.
Cristian’s education includes various specializations, such as Global Financial Markets, Investor Relations and Financial PR degree. He is a constant ambassador of the digital transformation of the company, always focused on best results.
AAylex ONE is a 100% Romanian company, leader in the food industry, the largest chicken meat exporter in Romania, with its well-known Cocorico – The All-Natural Chicken Brand (the first brand certified for its chicken raised in welfare, sustainable). Appreciated by millions of consumers worldwide, Cocorico chicken can be enjoyed in all its forms, ready to cook or ready to eat, healthy, all-natural and delicious.
Since its foundation, more than 40 years ago, the company has been committed to become a responsible leader in the sector, combining the best of traditional agriculture with the highest standards in animal husbandry and food safety and tackling innovative thinking, to transform the way food is produced and consumed. We are committed to offer consumers all over the world affordable food, adapted for all tastes and busy life-styles.
Leader in the sector, AAylex ONE has been always a pioneer, through its multidimensional actions. Just a few examples of such developments: implementing the first Biogas station in Europe, designed in 2009; the largest and most automated slaughterhouse in SE Europe, the first „No product touch technology” in Europe, for the safest Cocorici; the acquisition of Banvit, part of the Brazilian group BRF – the third largest poultry producer in the world- for a value of EUR 20.3 mil, or , in 2021, the merger of the 16 companies, ensuring the integration and consolidation of the entire chain, beyond farm to fork, (including Romanian natural genetics).