Vlad Vitcu is the Chief Executive Officer of BCR Leasing, one of the most important financial leasing institutions.
For the last 23 years BCR Leasing has been developing and supporting the entrepreneurial business environment in Romania, as part of its mission by offering financial leasing solutions for vehicles and equipment. BCR Leasing is ensuring highest level of customer experience and services that provide swift access to new technologies and mobility solutions.
Vlad Vitcu became CEO of BCR Leasing in March 2019. Under his leadership, BCR Leasing has stepped into a new stage of accelerate growth and digital transformation, reaching one significant milestone by launching Romania’s first 100% digital financial leasing platform: eBCR Leasing.
During his tenure at BCR Leasing, Vlad Vitcu has demonstrated remarkable leadership skills transforming BCR Leasing into the top largest player in the Romanian financial leasing market, constantly delivering high double-digit growth.
Vlad Vitcu started his banking career in BCR 25 years ago, having various management positions, gathering experience both in the Retail and the Corporate markets, especially in SME’s area.
He earned his bachelor’s degree from the „Alexandru Ioan Cuza” University, Faculty of Economics and Business Administration